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Matthew Fenton

Matthew Fenton

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Tag: B2B

Posted on February 22, 2017September 5, 2019

B2B Branding – It Matters, and Here Are 5 Reasons Why

B2B Branding Do Matters More Than Say
(Reading Time: 4 minutes)

At conferences and speaking events, one of the questions I’ve received most often – for 20 years now – is this:

Does branding matter in B2B?

The answer is an emphatic “YES.”

To fully answer the question, though, we need to first review what branding is and isn’t.

Continue reading “B2B Branding – It Matters, and Here Are 5 Reasons Why”

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