Budweiser debuted one of this year’s most-discussed Super Bowl ads. Called “Brewed the Hard Way,” it’s still running. I saw it twice on CBS yesterday.
In this spot, Bud declares, in screen-filling block text, that it’s “proudly a macro beer.”
“It’s not brewed to be fussed over,” the text announces, as a bearded, bespectacled hipster inhales deeply from a tulip glass filled with a stout-like brew. “It’s brewed for a crisp smooth finish.”
“It’s brewed for drinking, not dissecting,” it continues. We see more hipsters, this time sampling a beer flight.
“Let them sip their pumpkin peach ale,” it proclaims. “We’ll be brewing us some golden suds.”
Why the broadside against craft brews and those who drink them? Continue reading “Dove, Bud and the Quest for Real Brand Values”