Tag: Apple

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Standing at the Crossroads: Will You Choose Bigger or Better?

Will you choose bigger or better?
(Reading Time: 2 minutes)

If growing your brand is among your priorities, at some point you’ll face a choice:

Would you rather grow rapidly, even if it means sacrificing the quality of your experience?

Or would you rather grow more slowly, while maintaining or improving the quality of your experience?

In other words: If you had to choose, would you rather be bigger or better? Continue reading “Standing at the Crossroads: Will You Choose Bigger or Better?”

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8 Lessons for Challenger Brands From the Top 100 Global Brands

(Reading Time: 4 minutes)

Earlier this week, WPP and Millward Brown released the annual “BrandZTM Top 100 Most Valuable Brands Ranking.” The news this year is that Apple jumped Google for the #1 spot; the top ten is rounded out by Microsoft, IBM, Visa, AT&T, Verizon, Coca-Cola, McDonald’s and Marlboro. (The press release, with links to more information, can be found here.)

The Top Ten – according to Millward Brown.

Such lists can serve merely as conversation-starters, like discussing with your friends the top five live albums of all time.*** But for those of us who didn’t make this ranking, there’s much to be learned. Below, I offer eight lessons, inspired by this list, that challenger brands can apply. Continue reading “8 Lessons for Challenger Brands From the Top 100 Global Brands”