Tag: agency-client relationships

(Reading Time: 3 minutes)

An earlier post, “Clients, Get the Agency You Deserve,” was a guide for clients looking to get the best possible work from their agencies. This time, I surveyed friends and colleagues on the client side, asking them to tell me about the best agency relationships they’ve had.

So agencies, marketing vendors and suppliers of all stripes, listen up – here’s what clients want. Continue reading “Agencies, Get the Clients You Deserve”

(Reading Time: 4 minutes)

There’s a saying in the ad biz: “Clients get the advertising they deserve.”

In other words, “good clients” get good advertising while “bad clients” don’t. But is there something more to learn by looking closely at this pithy phrase? Continue reading “Clients, Get the Agency You Deserve”