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In this case, advertising imitates art.
that Heinz has approved ads that were originally presented on the TV series Mad Men. AdWeek reports
In season 6 of that show, set in 1968, Don Draper pitches a series of print ads to Heinz execs. The ads are novel in that they don’t show ketchup at all – only foods that are wanting it. As Don tells the Heinz execs, “The greatest thing you have working for you… is the imagination of the consumer.”
Continue reading “Heinz Just Approved Ads From “Mad Men,” and That’s a Good Thing”
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Who won Super Bowl LI? Besides the Patriots, that is.
For starters, Fox did pretty well. Days before the game, a Fox exec crowed, “We are going to finish with the highest revenue day in Fox history.”
When you sell dozens of Super Bowl ads for $10 million per minute, there’s probably a pretty good pizza party in the break room.
So advertisers must have done well too, right? Not so fast.
Communicus, a research firm, has conducted several studies of the effectiveness of Super Bowl ads. Their findings? Only about one advertiser in five actually builds its brand.
There’s a danger: Those of us without super-sized marketing budgets might be blinded by the hype. We might be inclined to believe that things like “likeability scores” matter. They don’t.
Continue reading “The Super Bowl Ads: 9 Inexpensive Lessons for the Rest of Us”
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Oh, this guy again.
If you own a TV, it’s hard to miss Geico ads. A billion dollars in annual spending will do that for you.
We all know the Cockney-accented lizard and the indignant cavemen. Both campaigns have evolved to be more about the characters than about anything Geico might do for you, the consumer.
Continue reading “The Trouble With Geico Ads”