I don’t believe that, but some people do. Devotees of Hemingway think she uses too many adverbs, probably. And some call her stories “derivative.”
Many, many others love Rowling’s vividly imaginative worlds and the lessons of her stories. More than a few people even have Harry Potter tattoos. And, as Roy Peter Clark notes, Rowling’s gift for naming characters is virtually unparalleled. Continue reading “J.K. Rowling Is a Hack”
Quick show of hands: Do you have a marketing budget of five million dollars?
And if you did, how would you feel about spending it in 30 seconds? Because that’s exactly what last night’s Super Bowl advertisers did. Repeatedly.
That’s nearly $167,000 per second – more than most Americans earn in an entire year.
So I trust you’ll forgive me if I approach the Super Bowl ads, and the surrounding fanfare, with a healthy degree of scrutiny. I’m a brand guy – always have been – but I also know this: If it doesn’t sell, it’s bad branding.
2017 was a good year for reading things. I completed 49 books, a personal best, and I may be able to squeak one more in before year-end.
For this, I must thank the Kindle, and the in-laws who gifted me with it last Xmas. For years, I had resisted this modern convenience on sketchy grounds: I like to highlight my books! And write in their margins! And dog-ear their pages! But the Kindle allows me to do an electronic version of all those things. And what it lacks in tactile satisfaction, it more than makes up for in storage and portability. It’s a well-traveled Kindle.