- I will bring my brand vision to life every day. If I don’t have a brand vision that clearly captures what we stand for and how we serve, I’ll make it my top priority to create one.
- I will envision my brand as an experience. I will remember that what we do matters far more than what we say.
- I will approach strategy as nothing less than a commitment to winning. I will be bold in its creation, and disciplined in its execution.
- I will set objectives that align with winning, and I will measure results diligently.
- I will continue to learn more about the ever-expanding range of brand-building options. When choosing among them, I will focus on the long-term over the short-term and substance over noise.
- I will treat my consumers with the respect they deserve. I understand that if I can’t respect my consumers, I don’t deserve their attention or their loyalty.
- I will treat my co-workers and other partners with the respect they deserve. I understand that if I can’t respect them, I don’t deserve their commitment or their best work.
- I will be a better leader today than I was yesterday.
- I will talk less, listen more and read more.
- I will use my brand to improve lives – to make the world a better place for those that we are privileged to serve.
What would you add or change? Your feedback helps me to improve this piece every year. Please leave a comment below or send me an email at matthew-at-threedeuce-dot-com.
Here’s to a 2017 that’s everything you want it to be, personally and professionally.
About Matthew Fenton: Matthew founded Three Deuce Branding in 1997 with a simple mission: “To help good people build great brands.” He’s a former CMO who repeatedly led underdog brands to outpace the market, and now he does the same for the clients he serves. Businesses and brands trust Matthew to help them achieve “brand clarity” through core brand strategy and positioning. Matthew is also a highly-rated speaker. Contact Matthew here. He calls Chicago home.
Copyright 2017 – Matthew Fenton. All Rights Reserved. You may reprint this article with the original, unedited text intact, including the About Matthew Fenton section.