Happy 2016! With the arrival of a new year, I offer ten resolutions that, taken together, will make you a more successful brand leader in 2016 and beyond.
- I will envision my brand as an experience, always remembering that what we do is far more important than what we say.
- I will bring my brand vision to life every day. And if I don’t have a brand vision – one that clearly defines what we stand for, why we’re different, and how we serve – I’ll make it my top priority to create one.
- I will approach brand and business strategy as nothing less than a commitment to winning. I will be bold and creative in its development.
- I will execute with passion, discipline and courage.
- I will set objectives that align with winning, and I will measure results diligently.
- I will treat my consumers with the respect they deserve – always. I will extend this same level of respect to my co-workers and other partners.
- I will continue to learn more about the ever-expanding range of brand-building options. When choosing between them, I will prioritize the long-term over the short-term, effectiveness over flash, and substance over noise.
- I will be a better leader of people today than I was yesterday.
- I will listen more and read more.
- I will use my brand to improve lives – to make the world a better place in some way.
Any resolutions you’d add? Please add your thoughts in a comment below. And here’s wishing you a 2016 that exceeds your expectations, professionally and personally.
About Matthew Fenton: Matthew founded Three Deuce Branding in 1997 with a simple mission: “To help good people build great brands.” He’s a former CMO who repeatedly led underdog brands to dramatically outpace the market, and now he does the same for the clients he serves. Businesses and brands trust Matthew to help them achieve “brand clarity” through core brand strategy and positioning. Matthew is also a highly-rated speaker. Contact Matthew here. He’s based in Chicago.
Copyright 2016 – Matthew Fenton. All Rights Reserved. You may reprint this article with the original, unedited text intact, including the About Matthew Fenton section.