I believe business and branding become richer when they’re fueled by inspiration from other sources. For example:
- When I first read Covey’s Seven Habits of Highly Effective People some 20 years ago, I thought it also made pretty good sense as a brand management primer, and I still believe that.
- Poker taught me that winning is less dependent on the hand you’re dealt than on how you play it. (So much so that I named my consultancy, Three Deuce Branding, after this very concept.)
- Studying improv taught me that you can never listen too much – to consumers, to colleagues, to the trade.
- Playing soccer taught me that a team of competent players executing a unified strategy usually beats the team with a few star players but weaker strategy.
I’d love to know: Where have you found business and brand inspiration from outside or unexpected sources? Specific examples encouraged.
About Matthew Fenton: Matthew founded Three Deuce Branding in 1997 with a simple mission: “To help good people build great brands.” He’s a former CMO who repeatedly led underdog brands to dramatically outpace the market, and now he does the same for the clients he serves. Businesses with revenues of seven to ten figures trust Matthew to help them achieve “brand clarity” through core brand strategy and positioning. Matthew is also a highly-rated speaker. Contact Matthew here. He’s based in Chicago.
Copyright 2013 – Matthew Fenton. All Rights Reserved. You may reprint this article with the original, unedited text intact, including the About Matthew Fenton section.