Twenty years into a marketing and branding career, I’m still regularly amazed by what makes it to market.
Taco Bell has just introduced a new menu item. Below are two screen-grabs taken from the Taco Bell website this week:
Note that it’s not the “$5 Box.” Or the “Five Buck Box.” It’s the “$5 Buck Box.” That’s the “Five Dollar Buck Box.”
Or, if you prefer, the “Five Buck Buck Box.”
A number of agency and client personnel no doubt saw and approved this creative. So I’m assuming this was a deliberate choice. The question is why?
Every touch-point is an opportunity for your brand to gain credibility – or lose it. Taco Bell, you may not care about grammar, but why offend those of us that do?
About Matthew Fenton: Matthew founded Three Deuce Branding in 1997 with a simple mission: “To help good people build great brands.” He’s a former CMO who repeatedly led underdog brands to dramatically outpace the market, and now he does the same for the clients he serves. Businesses with revenues of seven to ten figures trust Matthew to help them achieve “brand clarity” through core brand strategy and positioning. Matthew is also a highly-rated speaker. Contact Matthew here. He calls Chicago home.
Copyright 2012 – Matthew Fenton. All Rights Reserved. You may reprint this article with the original, unedited text intact, including the About Matthew Fenton section.