Last week I received an email from a guy I had never met or heard of. The full body of the email was as follows:
I had a note in my calendar to contact you in August. Are you still the appropriate contact for media relations?
Note his choice of words, clearly meant to suggest to me (or to the administrative assistant that might handle email in a larger firm) that a prior conversation had taken place.
I thought I smelled a Dirty Salesman Trick, and I was right. I replied to his email, noting that none of this rang a bell, and asking whether we had talked in the past. No, he confessed, he was simply trying to arrange a product demo.
I won’t be responding, because our limited interaction to date indicates this guy can’t be trusted.
Open the conversation any way you like. But open honestly.
About Matthew Fenton: Matthew founded Three Deuce Branding in 1997 with a simple mission: “To help good people build great brands.” He’s a former CMO who repeatedly led underdog brands to dramatically outpace the market, and now he does the same for the clients he serves. Businesses with revenues of seven to ten figures trust Matthew to help them achieve “brand clarity” through core brand strategy and positioning. Matthew is also a highly-rated speaker. Contact Matthew here. He’s based in Chicago.
Copyright 2009 – Matthew Fenton. All Rights Reserved. You may reprint this article with the original, unedited text intact, including the About Matthew Fenton section.