Cincinnatian Pete Blackshaw has rapidly become one of AdAge magazine’s best columnists. In his latest column, he discusses how Zappos, the online shoe and apparel retailer, enlists its employees as one of its strongest brand-building assets.
It’s great reading for all of us, but especially those who continue to believe branding is only about fresh logos and emotionally-driven ads.
About Matthew Fenton: Matthew founded Three Deuce Branding in 1997 with a simple mission: “To help good people build great brands.” He’s a former CMO who repeatedly led underdog brands to dramatically outpace the market, and now he does the same for the clients he serves. Businesses with revenues of seven to ten figures trust Matthew to help them achieve “brand clarity” through core brand strategy and positioning. Matthew is also a highly-rated speaker. Contact Matthew here. He’s based in Chicago.
Copyright 2008 – Matthew Fenton. All Rights Reserved. You may reprint this article with the original, unedited text intact, including the About Matthew Fenton section.